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Looking for inspiration for your next website? Instead of thinking outside the box, let’s try eliminating the box altogether. A creative domain name is not only versatile, but also powerful. Whether you’re working on your latest innovation, launching a marketing campaign, advocating for justice or looking to start a riot, an outstanding domain may just be the fast-track to achieving your goals. Here are four ways to use a .SUCKS domain creatively.
1. Product Innovation Research
So you’ve got a fantastic idea, but you’re not sure how to further develop it. When working on a new product, it’s vital to gather as much feedback as possible along the way. Survey tools, prototypes and email campaigns should all be in your strategy, but including a unique domain to bring it all together can work wonders. Having your own domain along the way not only provides you with a centrally-managed development platform, but it also gives you an avenue through which to chisel your brand.
Maybe your company is designing 3D printers for everyday households and you want to generate some buzz with 2Dprinting.sucks, or else your Kickstarter campaign for new-and-improved sex toys has broken 10k and you want to spread the word with youroldvibrator.sucks—no matter your niche market, you can gather a whole lot of interest and information with a creative domain name.
Failure.sucks, so gather as much crowd-sourced knowledge as possible to provide consumers with a new product that they actually want.
2. Customer Service Satisfaction
What if you gave your customers a platform where they truly felt heard? Let’s face it, customer service representatives often get a bad rap—be it cellphone service providers, airlines or the collections services. Rather than having customers wait on hold with elevator music to voice their grievances, why not retire outdated customer service ideas, let go of the unbranded FAQs and help your customer feel truly heard with a .SUCKS domain.
Work for an internet or mobile service provider? Try poorconnection.sucks, or mycurrentplan.sucks to direct customers towards better data packages. Run a food delivery service? Coldfood.sucks could do the trick. There are many ways to identify with your customers’ struggles while propelling them to less-sucky solutions.
Losingcustomers.sucks—so make sure yours know you’re listening!
3. Marketing Campaigns
Taco Bell set the bar high, driving customers by the thousands with its “sharing sucks” campaign. Whenever people feel strongly about a brand or a product, you can get creative with your marketing message. Brands can reinforce consumer loyalty or attract new customers by appealing to their ideals, hopes or fears while strategically pushing a service or product. A .SUCKS domain let’s you do just that.
A gum manufacturer could steal the spotlight with a platform like badbreath.sucks; Axe, already notorious for its viral campaigns, could pull it off once more with beinglonely.sucks. Selling on-the-go stain remover? Doinglaundry.sucks might be the domain for you. If you have a fantastic marketing campaign up your sleeve, a .SUCKS domain could be just the thing to drive it home.
Boredom.sucks, so let’s not annoy potential customers with the same old ads time and time again. Mix it up with a creative campaign and the domain to match.
4. Social Activism
Apathy sucks, and the world needs more altruistic hearts. Unfortunately, NGO voices are often muffled by the noise of corporate giants pumping money into lush advertisements. But viral marketing doesn’t have to be backed by Wall Street to get attention. And in times like these, providing a platform for thousands of passionate individuals longing to bond over social injustice is as noble a cause as any.
Whether you choose to build on the fire fuelled by the Women’s March with a site like thepatriarchy.sucks, or you want to raise legal fees defending immigrants affected by the president’s dubious executive orders with islamophobia.sucks, a .SUCKS domain gets straight to the heart of the issue. Thestatusquo.sucks, so let’s make a some changes, and fast.
These four ideas can get you started, but the possibilities are endless. If you feel passionate about something, a unique platform can carry your voice to millions of individuals. Operation Incredible thought so too, so they launched inefficiency.sucks to share tips and tricks with busy techies. Is a beloved school being forcibly closed down in your neighborhood? Are you annoyed by hipster beards overtaking the face of every mildly-artsy skinny white boy in your town?
No matter how universal your cause, a .SUCKS domain gives you a voice. Start the conversation today.
Photos: Shutterstock / rawpixel.com, Shutterstock / Elnur, Flickr / Liz Lemon