Safenames Blog
Stay current on important topics that impact your domain portfolio and brands online

No doubt, .COM is ‘the’ most popular extension available today. Of the 145,865,255 total TLDs registered to date, .COM makes up 109,598,525 of them (approx. 75%), with .NET in a distant second with just 15,131,258 (approx 10%), and the rest much further behind (there are 10,343,917 .ORG, 6,599,817 .INFO, 2,375,364 .BIZ, and just 1,816,374 .US).

At its inception, I’m sure no one expected .COM to become so successful. And now, with the introduction of new TLDs (likely launching sometime in 4Q 2013), are we are facing another domain explosion, possibly even a shift in the naming landscape? Will .COM continue to have such a strong foothold in first place? Some experts say that a popularity swing could occur. And given the saturation of the .COM space some may welcome a change, but others have expressed concerns about possible confusion in the market. In any event, no one is saying that .COM will definitely slip from its lead position, but the number of .COM registrations is sure to decrease as more new TLDs become available over the next several years, offering a wider choice of shorter and more relevant domains.  Whatever your opinion is about new TLDs, you cannot ignore them.

As a registered agent in the Trademark Clearinghouse (TMCH), Safenames wants to ensure that our current customers and other trademark holders are prepared for the new gTLD expansion. Trademark holders must enter their mark in the TMCH to participate in the TM Sunrise Periods for new gTLDs.  Learn more about the TMCH.

If you have any questions about the TMCH and/or new TLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).