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The Chinese Registry (.CN) is now offering ASCII.IDN domain names (e.g., domain. 中国) for the .CN extension. Previously, .CN domains could only be registered as ASCII.ASCII or IDN.IDN. For languages that include diacritics, IDNs are the best means of communication for domain holders because they reflect the pronunciation of their identity and/or their brand. And it allows domain holders to optimize their naming strategies.

This launch presents an opportunity for brand owners to register their international brand name with a true Chinese extension. The new domain names are launching in 3 phases:

  1. Sunrise 1 Phase—September 16 through October 11, 2012: Priority phase for trademark holders; trademarks of Mainland China and trademarks outside of China are eligible; in the event that multiple applications are received for the same domain name, domain will be allocated on a first come first serve basis
  2. Sunrise 2 phase—October 15 through October 22, 2012: Priority phase for existing holders of .CN domain names; the corresponding alphabetical and numerical .中国 domain names must be registered through the same registrar as the alphabetical and numerical .CN domain names
  3. General Launch Phase—October 29, 2012: domain names registrations open to all individuals and organizations; available domain names will be allocated on a first-come, first served basis

If you have any questions about Chinese ASCII.IDN domains, please contact your Safenames Account Manager or contact Safenames Customer Support in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).