This entry was posted on Monday, April 11th, 2011 at 6:43 pm and is filed under Brand Protection, Trademark Protection. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Consistent with last week’s announcement by WIPO (World Intellectual Property Organization), the National Arbitration Forum (FORUM) based in Minneapolis, MN, announced that 2,177 cases were filed in its domain name dispute resolution program in 2010. This number represents a 24 percent increase from 2009 (1,759 cases) and 23 percent over 2008 (1,770 cases). Of the over 2,100 UDRP cases filed, 96.6% involved generic top-level domain (gTLD) names including .com, .net and .org. Approximately 70 cases involved a .us top-level domain under the United States Dispute Resolution Policy (usDRP).
But what exactly does this data actually mean? FORUM and WIPO are the two approved providers for domain name dispute resolution services under policies like the Uniform Domain Name Dispute Resolution Policy (UDRP) implemented by ICANN in 1999. And the question really is, “How effective are companies at protecting their brand through the UDRP?”
The companies that do have an online brand enforcement strategy and use the UDRP to recover domains that are damaging their brand(s) the most are quite successful. In about 75% of these cases, the Respondent does not even reply to a domain dispute and the Complaint wins UDRP cases over 90% percent of the time, regaining web traffic, ending customer confusion, and sending cyber pirates looking for easier targets.
To learn more about best practices when developing an online brand enforcement strategy or to receive a free brand monitoring analysis of your brand, you can contact us at Safenames US, +1.703.574.5313 and firstname.lastname@example.org, or the Safenames UK at +44 1908 200022 and email@example.com.