Safenames Blog
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If you received an e-mail from a Chinese company stating that another company has inquired about registering your brand in country code domains like .CN, .TW, or .HK, — YOU ARE NOT ALONE.  We have received many calls from customers who are concerned about these types of e-mails because thy often find their way to an executive’s inbox. “Selling fear” is a common tactic used by these dubious companies.  In fact, even registrars are not immune to these deceptive e-mails.  Safenames just received the following e-mail:


Dear Manager,

(If you are not in charge of this please transfer this email to your President or appropriate person, thanks)

We are a Network Service Company which is the domain name registration center in Shanghai, China. On June 27, 2011, we received an application from Hanxing company requested “safenames” as their internet keyword and China (CN) domain names. But after checking it, we find this name conflict with your company name or trademark. In order to deal with this matter better, it’s necessary to send email to you and confirm whether this company is your distributor or business partner in China?

Kind regards,

Bruce Cheng

Bruce Cheng

Registration Department Manager 

Shanghai Office (Head Office)
3002, Nanhai Building, No. 854 Nandan Road, 
Xuhui District, Shanghai 200070, China

Tel: +86 216191 8696 Mobile: +86 182219 51605 Fax: +86 216191 8697


What Should I Do If I receive a this email or a similar one? 

First, do not panic.  Second, do not contact the registrar sending the e-mail.  Another company is not actually “applying” to register a domain name with your brand.  Cyber squatting is a common practice in the .CN, .HK, and .TW top-level domains.   Domains are registered at the time they are ordered; there is no application period.  Unlike the Sunrise Period of a newly launched TLD, there is no approval process to give trademark holders a chance for a domain that has been ordered. 

Is There Anything Positive about These E-mails?

Yes, this e-mail is an excellent reminder to protect your online brand(s) and review your company’s domain registration practices.  You should contact your Safenames account manager to review your global domain name strategy and decide if registering additional country code domains would allow you to improve the marketing of your products and services regionally and protect your global web traffic.    

If you would like to discuss a global domain strategy, you may contact the Safenames UK office at +44 1908 200022 and [email protected], or the Safenames US office at +1.703.574.5313 and [email protected].