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Archive for the 'New gTLD' Category

Protecting brands and marks online has been a complicated process since the introduction of new gTLDs. Fortunately, registries with large portfolios of TLDs, like Rightside, have begun offering the Domain Protected Marks List (DPML) service, to cover a mark on multiple domain extensions. Rightside’s own DPML covers all 40 of its TLDs, including highly relevant business verticals and concentrations, from .MORTGAGE and .SOFTWARE, to .SALE and .SOCIAL. This past April, Rightside launched an upgrade of DPML that has made the service more valuable than ever.

When DPML was first offered, it covered rightsholders’ exact-match trademark as recognized by the TMCH. Since then, domain squatters have begun taking advantage of the exact-match limitation by slightly altering trademarks in the names they register. To combat this, Rightside’s upgraded DPML offers subscribers the ability to create up to ten Variants of their mark that are covered by the same list. With the trademark and ten variants secured under all 40 new TLDs, each DPML subscription can protect up to 440 domain names.

In addition to Variants, DPML covers all domains in a list in over 200 supported IDN languages, and now includes coverage for Premium-tier domain names, as well. With such a broad blanket of protection, Rightside’s DPML now offers one of the most powerful tools for modern mark holders in a single, easy-to-manage package.

While DPML has made brand protection much easier, it now enables rightsholders to pivot from protection to true brand enhancement. With the upgraded DPML service, it is now possible to activate any domain protected in a list with no additional activation cost. This new feature is a very valuable option for any brand’s marketing or sales team. An activated domain can quickly be employed for a landing page, a campaign, or a Branded Short Link, and represents a real opportunity to generate value with domains that may have otherwise sat unused forever.

Whether the priority is protection or enhancement, DPML—especially in its new and improved form—gives mark holders added flexibility and confidence to tackle both current and future obstacles to successfully managing a trademark.

For more information or to purchase please reach out to your Safenames representative today or visit our DPML Page

Guest Blog by Rightside

March 31, 2017

.eco – the new domain extension for those committed to positive change for the planet – is nearing the end of the 60-day sunrise period. Over the past few months, .eco has met with corporate registrars, including Safenames, to review the value of the .eco extension and its applicability to corporations.

One of the questions we have been asked is “Is .eco for global corporations?” The answer is a resounding yes.

The .eco community is made up of millions of businesses, organizations and people who are committed to positive change for the planet. In recent years, Corporate Social Responsibility (CSR) has taken on an increasing role within corporations’ overall strategic goals and missions. Global brands including Unilever, Michelin, Samsung, Ikea and Johnson & Johnson, to name a few, are leading the way in the world of CSR.

In a recent Forbes article, Reputation Institute managing partner Fernando Prado said “Companies are not communicating what they do, their good deeds. A lot of times we see that companies have a lot of people who do not know a lot about what they’re actually doing … If they are able to communicate, they can build their reputations and reputations build business.”

Helping companies and organizations tell their sustainability story is one of the driving forces behind the creation of .eco. According to Trevor Bowden, co-founder of .eco, “We know that people care about the environment and want to make better choices. This has been shown in study after study. What we saw was a need for a way for people to better understand what companies, products and services matched their own values. So we created .eco, the only environmentally-focused domain backed by the community.”

To increase trust and transparency, in addition to a .eco domain, companies will be able to complete their .eco profile and use the .eco trustmark. These free services will help them communicate their sustainability story to their investors, employees and more importantly, their customers.

According to a recent study from Unilever, getting that communication right could have a real impact on the bottom line. Their study of 20,000 adults found that “more than one in five people would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing”, representing “a potential untapped opportunity of €966 billion out of a €2.5 trillion total market for sustainable goods.”

In the words of Keith Weed, Unilever’s Chief Marketing and Communications Officer, “[companies] must act quickly to prove their social and environmental credentials and show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”

.eco is an ideal extension for any corporation that wants to:

  • showcase specific commitments to the environment, or launch an awareness campaign about the good work they do;
  • highlight in-house sustainability initiatives, such as recycling and ridesharing programs, being paper-free, or operating a green data centre;
  • promote their eco-friendly products and services, such as certified organic food, home cleaning products or consumer goods.

As the .eco sunrise period comes to a close on April 2, 2017, the question for corporations isn’t “Is .eco for me?”. The right question is “How can we stand out from the crowd to better communicate our CSR?” The answer is .eco.

Michael Ward
VP, Business Development
Big Room (.eco Registry)

Fraudsters are at it again. There is currently a counterfeit ‘renewal’ email circulating informing domain registrants that their domains(s) is expiring for a search engine listing, domain name listing, and/or SEO listing services.

How do they do this? Fraudulent companies “mine” the WHOIS database and then use the information they gather to send counterfeit emails (in this case, renewal emails) to ‘scam’ unknowing domain registrants into renewing services that do not actually exist. They make the message so confusing that it often works because registrants are lead to believe that their domain(s) is expiring.

Our message? Be vigilant and know that your Safenames renewal emails will only ever come from us–and this is likely the same for all domain registrars. If you have any questions about this post, please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

Operator of the new gTLD,. GDN Registrar, have announced that they have registered 250,000 registrations within the first six months of being in general availability.

The Dubai based operator achieved this milestone on September 22 and has since surpassed that number. The registrations took place in over 100 countries. Of the quarter million of registrations, China accounted for 57%, followed by the USA with 35%. The other 8% was from other countries.

It is not uncommon for new TLDs to enjoy initial success but .GDN’s achievement is unparalleled. This milestone has placed the operator among the top 20 new TLDs.

Commenting on the TLD’s success, General Director, Muhammad Kausar Saleem, said: “We are very proud of this achievement. Within all this short time we learnt China audience like short character extension and gradually we saw .GDN also became popular among USA and Canada registrants. .GDN is easy to remember, which makes it a serious competitor among other TLDs.”

.GDN is an abbreviation for Global Domain Name and is purely generic extension .GDN has no country boundary restrictions and is not limited to specific business categories. This makes. GDN an ideal option for start-ups, small businesses, professionals and just about anyone who wants to have a global online presence.

But even companies and businesses that already have other domain names can register a .GDN to help drive traffic to their .com or .net website. One satisfied. GDN registrant said: “GDN is a short alternative to .com, well run and can be useful for registrant who can’t get the .com or don’t want to pay a lot of money for great one words.”

For further information about .GDN or to register, please contact your Safenames account manager or visit: http://www.nic.gdn

A new promotion from Donuts Inc. will enable brand owners to protect more trademarks at a lower annual cost for up to 10 years. The Domains Protected Marks List Plus (DPML Plus) program, available for subscription between October 1 and December 31, 2016, allows trademark owners to protect their marks and related terms across all of Donuts’ new generic top-level domains (gTLDs) at a fraction of what it would cost to defensively register the same terms. Available since 2013, the popular legacy DPML service is employed by thousands of subscribers, including Fortune 500 brands like Verizon, Target, Costco, Apple, HP, Microsoft and Amazon.

The standard DPML service works by “blocking” a string of characters from registration at the second level (the characters before the dot). The string may be an exact match of the mark or may contain the mark within it (the mark may be at the beginning, end or anywhere in the applied-for label, so long as it is contiguous).

The limited-time DPML Plus promotion enhances the current DPML program by allowing brand owners to widen protections, including, for the first time, common misspellings of their marks. Brand owners also are able to:

  • Block their marks and mark-related terms from registration for an initial 10-year term.
  • Block one exact match term and three additional strings (legacy DPML covers one string) that contain a mark or common misspellings of the mark (further “contains” or misspellings of terms beyond these three strings are available to block for an additional fee).
  • Also for the first time, block a mark in premium second-level domains across all Donuts’ gTLDs.

DPML Plus blocks are not subject to overrides by other parties with the same trademark. DPML Plus subscribers may submit unlimited overrides of their own blocked terms (for no wholesale override fee) if they elect to register and use a previously blocked term.

The DPML program was developed in consultation with intellectual property experts and has been extremely well received by the trademark community as a mechanism that mitigates infringement risk with one simple step and at significant cost savings.

The company further disclosed that effective January 1, 2017, the price of its standard DPML service will be increased in order to better align the service’s benefits with its marketplace value. Existing DPML subscribers can renew their subscriptions at current pricing before January 1.

DPML applications may be submitted here. More information is available via the company’s DPML Plus Overview and FAQs.

mason-cole

Guest blog by Mason Cole
VP Communications & Industry Relations – Donuts Inc.

It’s a common misconception that businesses must spend thousands or millions of dollars on their domain names. This is especially true now that new domain extensions offer greater availability and introduce unique branding opportunities without negatively impacting SEO. It’s no surprise then that businesses of all sizes are adopting .xyz, the most popular new domain extension in the world, to connect with their audiences in new ways.

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There are many reasons why .xyz has become globally adopted in 230 countries: .xyz is flexible enough to be used in any industry for any purpose, it’s affordable enough to be registered by individuals and new businesses on a tight budget, and it’s instinctive enough to resonate with a new generation of internet users all over the world. The combination of .xyz’s undeniable value and ubiquitous marketing campaigns (and zero-tolerance abuse policy) have made .xyz bigger than well-established domain endings like .info, .co, .us, and .biz in just over 2 years of availability. So how are businesses leveraging their .xyz domains? Read on to find out.

Upgrade your URL to a short, unforgettable .xyz.

rise-xyz practice-xyz

Previously known as PaySavvy.com, the company rebranded to Rise.xyz as part of their shift from HR software to “the world’s first People & Culture Platform.” They offer apps and services to businesses to streamline the entire employee experience, from payroll to accounting to goal setting.

Practice.xyz (formerly Apprennet.com) rebranded to a name that is both memorable and an embodiment of the company’s mission. After securing $4 million in Series A funding, Practice.xyz was launched as a website redesign for their patented, interactive video platform to scale training and skill development.

feed-xyz lasthope-xyz

With offices in four countries, Feed Communications consolidated their online portfolio from FeedCommunications.com and Feed-London.com, among others, to the international domain Feed.xyz. With “XYZ” integrated into their forward-thinking approach, Feed provides digital marketing solutions using new technologies to clients like eBay, PayPal, and Hearst.

DoverStreet.xyz, which creates documentaries from around the world, upgraded their domain from the much longer DoverStreetEntertainment.com. The production company pairs Academy and Emmy Award winning directors, producers, and cinematographers to deliver stories with integrity that would otherwise go untold.

Launch new products and initiatives using .xyz

fathom-xyz gadgetdaily-xyz

Fathom.xyz is a cutting-edge beacon monitoring system launched by Rx Networks. A finalist for the 2016 Technology Impact Award, Fathom is redefining the IoT with low-energy Bluetooth beacons to create complex location maps for the healthcare, infrastructure, logistics, and retail industries.

Best known for their magazine, How It Works, Imagine Publishing recently introduced their newest periodical, Gadget, on GadgetDaily.xyz. Billed as “the next-gen tech magazine,” Gadget tears down popular gadgets, follows the latest technological advancements, and compares products to make consumer recommendations.

starship-xyz hooli-xyz

Launched by the co-founders of Skype, Starship.xyz is a sidewalk-based robotic delivery service that is both cheaper and safer than drones. Starship has received extensive press coverage by WIRED, CNN, Fortune, and others for its testing with the Swiss government and partnership with Mercedes-Benz.

Hooli.xyz was launched by HBO as a viral marketing campaign for its TV show Silicon Valley. As the official website for “HooliXYZ” – a new division of the show’s fictional tech giant – HBO promoted Hooli.xyz by advertising spoofed job openings and other marketing campaigns online.

Engage with your global audience on an international .xyz domain.

exponentials-xyz domainsearch-xyz

Exponentials.xyz is an online community created by Deloitte for leaders to learn and track exponential techonologies. The website tracks emerging high-impact advancements, such as artificial intelligence, robotics, cyber security, and cognitive computing.

Chengdu West, a leading registrar in China, launched West.xyz as it’s official international website as part of its expansion strategy. Operated in conjunction with its original website, West.cn, West.xyz accepts US currency and serves as the registrar’s marketplace for English-speaking customers

As the go-to domain extension for the next generation of internet users, there’s no limit to the number of ways businesses and individuals can use their .xyz domains. To see more ways XYZ is inspiring and connecting the global community it has cultivated, coined “Generation XYZ,” visit www.gen.xyz/live, or read the weekly #WebsiteWednesday case studies at www.gen.xyz/ww. Contact XYZ for tailored domain suggestions for your business or speak to your Safenames advisors to register your .xyz domains now.

Guest Blog by Shayan Rostam
Global Director of Registry Operations, XYZ.

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