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January 14, 2020

Register your .INC domain names

The global reach of .inc has also been noteworthy. Domains have been registered in over 40 countries and territories, with the top three markets being the United States, Japan, and the United Kingdom. Although popular in the US was expected, the latter two countries have come as a surprise, since incorporation is not a legally-recognized type of business formation in either one.

Three main reasons why most businesses are registering .inc domain names:

  1. Improvements in SEO
    Collab Inc., a digital design and entertainment studio, shortened their domain from CollabCreators.com to simply Collab.inc. Their website now ranks #1 in Google for the term “Collab,” above Collab.com, LinkedIn, Twitter, and other high-traffic websites.
  2. International visibility
    Previously shift-plus.jp, Japan-based company Shift Plus used a ccTLD which limited its rankings on search engines outside of Japan. Now ShiftPlus.inc, the website ranks on the first page of Google in North America, despite having a website hosted in Japan, and only published in Japanese language.
  3. More affordable than the aftermarket
    Push Inc., a marketing agency, registered the domain Push.inc for $1,999. Compared to Push.com, which sold for $125,000 in 2003, this company saved over $120,000 that can now be invested in its business and people instead.

The impact has been widespread, with major trademarks in banking, retail, news, and other high-risk segments currently registered to unknown third parties under WHOIS privacy protection. A UDRP was also filed recently against CVS.inc.

In light of these new findings, Safenames now recommends that all brands proactively register their .inc domain names. The past six months have provided enough evidence of both usage by legitimate businesses and trademark infringement by bad actors to warrant serious consideration, without assuming the cost will serve as a deterrent to third parties. Instead, brands should use .inc domains to their advantage for corporate sites, investor relation pages, or branded URL shorteners.

Contact your Account Manager to discuss the addition of .inc domain names to your portfolio on +44 1908 200022 or email [email protected]

March 31, 2017

.eco – the new domain extension for those committed to positive change for the planet – is nearing the end of the 60-day sunrise period. Over the past few months, .eco has met with corporate registrars, including Safenames, to review the value of the .eco extension and its applicability to corporations.

One of the questions we have been asked is “Is .eco for global corporations?” The answer is a resounding yes.

The .eco community is made up of millions of businesses, organizations and people who are committed to positive change for the planet. In recent years, Corporate Social Responsibility (CSR) has taken on an increasing role within corporations’ overall strategic goals and missions. Global brands including Unilever, Michelin, Samsung, Ikea and Johnson & Johnson, to name a few, are leading the way in the world of CSR.

In a recent Forbes article, Reputation Institute managing partner Fernando Prado said “Companies are not communicating what they do, their good deeds. A lot of times we see that companies have a lot of people who do not know a lot about what they’re actually doing … If they are able to communicate, they can build their reputations and reputations build business.”

Helping companies and organizations tell their sustainability story is one of the driving forces behind the creation of .eco. According to Trevor Bowden, co-founder of .eco, “We know that people care about the environment and want to make better choices. This has been shown in study after study. What we saw was a need for a way for people to better understand what companies, products and services matched their own values. So we created .eco, the only environmentally-focused domain backed by the community.”

To increase trust and transparency, in addition to a .eco domain, companies will be able to complete their .eco profile and use the .eco trustmark. These free services will help them communicate their sustainability story to their investors, employees and more importantly, their customers.

According to a recent study from Unilever, getting that communication right could have a real impact on the bottom line. Their study of 20,000 adults found that “more than one in five people would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing”, representing “a potential untapped opportunity of €966 billion out of a €2.5 trillion total market for sustainable goods.”

In the words of Keith Weed, Unilever’s Chief Marketing and Communications Officer, “[companies] must act quickly to prove their social and environmental credentials and show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”

.eco is an ideal extension for any corporation that wants to:

  • showcase specific commitments to the environment, or launch an awareness campaign about the good work they do;
  • highlight in-house sustainability initiatives, such as recycling and ridesharing programs, being paper-free, or operating a green data centre;
  • promote their eco-friendly products and services, such as certified organic food, home cleaning products or consumer goods.

As the .eco sunrise period comes to a close on April 2, 2017, the question for corporations isn’t “Is .eco for me?”. The right question is “How can we stand out from the crowd to better communicate our CSR?” The answer is .eco.

Michael Ward
VP, Business Development
Big Room (.eco Registry)

Fraudsters are at it again. There is currently a counterfeit ‘renewal’ email circulating informing domain registrants that their domains(s) is expiring for a search engine listing, domain name listing, and/or SEO listing services.

How do they do this? Fraudulent companies “mine” the WHOIS database and then use the information they gather to send counterfeit emails (in this case, renewal emails) to ‘scam’ unknowing domain registrants into renewing services that do not actually exist. They make the message so confusing that it often works because registrants are lead to believe that their domain(s) is expiring.

Our message? Be vigilant and know that your Safenames renewal emails will only ever come from us–and this is likely the same for all domain registrars. If you have any questions about this post, please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

Recently, the Certificate Authority/Browser Forum sent a notification to Certificate Authorities as a reminder, asking that they discontinue supporting SHA-1 SSL certificates for both SSL and code signing. If you currently have a SHA-1 certificate(s), either in production or in a testing environment, it is important that you replace it before December 31, 2015 with SHA-256/TLS certificates as soon as possible, as there are associated risks to site performance and your site could become compromised.

If you have any questions about SSL certificates, contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

 

Verisign recently published an interesting report, which stated that 4 million domain names were added to the Internet during Q4 2014. This brings the total number of registered domain names to a whopping 288 million worldwide across all top-level domains (TLDs)—that’s a growth rate of 1.3% in just one quarter. What’s equally (or perhaps even more) impressive is that .com/.net registrations increased by 8.2 million in Q4 of both 2013 and 2014 and to date, account for 131.6 million of all TLD registrations (in aggregate). Of that 131.6 million, 115.6 million are .com and 15.0 million are .net. And while we’re talking about .com… we also wanted to mention that the Internet’s most recognized top-level domain turned 30 this year—Happy 30th .COM!

 

New gTLDs .PORN and .ADULT entered TM Sunrise today, March 2, 2015. This exclusive registration phase will remain open through April 1, 2015, but the registry will also launch another Sunrise phase, a domain matching phase, and General Availability:

  • TM Sunrise B :: Scheduled to open April 6, 2015 and remain open through April 30, 2015
  • Domain Matching :: Scheduled to open May 6, 2015 and remain open through May 31, 2015
  • General Availability :: Scheduled to open May 31, 2015

The ICM Registry is not offering any registry blocks for these two new gTLDs, like they did for .XXX. If you are interested in protecting your brand/TM, you may register .porn/.adult domains during one of the launch phases. For questions about this launch please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

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