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Protecting brands and marks online has been a complicated process since the introduction of new gTLDs. Fortunately, registries with large portfolios of TLDs, like Rightside, have begun offering the Domain Protected Marks List (DPML) service, to cover a mark on multiple domain extensions. Rightside’s own DPML covers all 40 of its TLDs, including highly relevant business verticals and concentrations, from .MORTGAGE and .SOFTWARE, to .SALE and .SOCIAL. This past April, Rightside launched an upgrade of DPML that has made the service more valuable than ever.

When DPML was first offered, it covered rightsholders’ exact-match trademark as recognized by the TMCH. Since then, domain squatters have begun taking advantage of the exact-match limitation by slightly altering trademarks in the names they register. To combat this, Rightside’s upgraded DPML offers subscribers the ability to create up to ten Variants of their mark that are covered by the same list. With the trademark and ten variants secured under all 40 new TLDs, each DPML subscription can protect up to 440 domain names.

In addition to Variants, DPML covers all domains in a list in over 200 supported IDN languages, and now includes coverage for Premium-tier domain names, as well. With such a broad blanket of protection, Rightside’s DPML now offers one of the most powerful tools for modern mark holders in a single, easy-to-manage package.

While DPML has made brand protection much easier, it now enables rightsholders to pivot from protection to true brand enhancement. With the upgraded DPML service, it is now possible to activate any domain protected in a list with no additional activation cost. This new feature is a very valuable option for any brand’s marketing or sales team. An activated domain can quickly be employed for a landing page, a campaign, or a Branded Short Link, and represents a real opportunity to generate value with domains that may have otherwise sat unused forever.

Whether the priority is protection or enhancement, DPML—especially in its new and improved form—gives mark holders added flexibility and confidence to tackle both current and future obstacles to successfully managing a trademark.

For more information or to purchase please reach out to your Safenames representative today or visit our DPML Page

Guest Blog by Rightside

Age.com recently posed the question in an article, “will Google Switch To .Google & .YouTube By The End Of The Year?” and we simply cannot wait to find out. While new gTLDs have already changed the domain name registration landscape, some (perhaps many) remain reluctant to register a .brand for their business—mainly for fear that not representing with a standard .com will somehow have a negative impact. But some large/global brands are shaking things up–Barclays recently launched the branded domain names .barclays and .barclaycard. According to Barclay’s news release, registering .brand domains “allows them to create a simplified online user experience, making it crystal clear to [their] customers that they are engaging with a genuine Barclays site.” There is also talk from some media sources that Google and its YouTube brand may register .brand domains in Q4 (.google and .youtube, respectively) this year with the launch of celebrity anchor sites (e.g. rockgod.youtube). If Google makes this move to the right (of the dot), it will be a game changer.

So why haven’t more companies made the move already? Let’s face it, even for global enterprises “new” can often be scary. Perhaps in light of Barclays recent move, and Google’s impending move, we can begin thinking of new gTLDs as “more” instead of “new”. More available domains, more opportunity, more targeted/relevant traffic, higher search rankings, etc. It has become incredibly difficult to find a short domain (because .com et al are saturated)—so ‘more’ gTLDs offer ‘new’ opportunities to be creative and once again register short, relevant domain names that aren’t already registered.

Registering a .brand domain allows you to lose the ambiguity and let potential customers know exactly who you are and what you do. Registering these domains is also a great way to brand and market your products and services. “Registering a .brand top level domain can make it clear to customers that they are visiting or purchasing from an authentic website (or, conversely, when they’re not). It can also offer a breadth of marketing opportunities for different products, services and campaigns—think run.nike, drive.bentley, and the like.”

For questions please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

New “GEO” gTLD .OSAKA is now in TM Sunrise. Osaka is a designated city in the Kansai region of Japan and the capital city of Osaka Prefecture. It is also the largest component of the Keihanshin Metropolitan Area, the second largest metropolitan area in Japan and among the largest in the world with nearly 19 million inhabitants. Registering ‘geo’ domains is one of the best ways to enhance the credibility (reputation) of your business in specific areas/regions.

TM Sunrise for .OSAKA will remain open through March 11, 2015 and the remaining schedule is as follows:

  • Phase 2—Landursh :: Scheduled to open March 19, 2105 and remain open through March 31, 2015
  • Phase 3—General Availability :: Scheduled to open April 1, 2015.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

New gTLD .TIRES is now in TM Sunrise — this exclusive registration phase will remain open through March 21, 2015. The registry will not open a formal Landrush period, but the General Availability/Early Access Program (EAP) will open March 25, 2015. Registering additional domains (specifically new gTLDs) can help protect your brand(s) online within specific markets, and is one of the best way to optimize your naming strategy.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

New GEO gTLD .SYNDEY is now in TM Sunrise — this exclusive registration phase will remain open through February 3, 2015. The registry will run Landrush concurrently, but this phase will remain open through February 13, 2015. General Availability (GA) will open February 17, 2015. Sydney is the state capital of New South Wales and the most populous city in Australia and Oceania. Registering a .SYDNEY domain(s) enables companies doing business in this Australian region, or organizations serving the local community, to secure shorter and more relevant domain names for their web site(s).

For questions about this launch please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

The TM Sunrise phase for New gTLD .LTDA will close on November 28, 2014 and the registry is not hosting a Landrush phase for this extension–GA will open on December 2, 2014. The exclusive TM Sunrise registration phase is specifically for trademark holders to register domains that are the exact match to their existing corresponding TMs; .LTDA domains may only be registered by LTDA-companies. Registering additional domains (specifically new gTLDs) can help protect your brand(s) online within specific markets, and is one of the best way to optimize your naming strategy.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 ([email protected]) or in the US at +1 703 574 5313 ([email protected]).

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