Safenames Blog
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Archive for June, 2009

The Trademark Sunrise Period for .CM, the country code Top Level Domain for Cameroon, has begun.  Safenames is already submitting registration requests, the registry for .CM.  The Trademark Sunrise Period will last from June 15th, 2009 to July 14th, 2009.  Safenames is strongly recommending that trademark holders register .CM domains with their trademarked brands during this period.  Given that .CM is so closely spelled to the widely popular .COM and .CN domain name extensions, Safenames believes that registering your trademarks in .CM now will prevent misuse of your marks in the future.  Please note that your trademark must be registered at that time of your .CM registration request for your request to be accepted. If there is a .CM domain that you want, but do not currently have a registered trademark on the name, Safenames can also assist with registering that trademark.

Once the Trademark Sunrise Period ends there is no assurance that you will be able to get your .CM.  It is expected that domainers and other organizations will look to register hundreds of thousands of .CM domains that remain unregistered after the Trademark Sunrise.

Register your .CM domain today at

Safenames has received its accreditation to provision domain names directly from the Peruvian registry.  This allows Safenames’ customers to extend their brand(s) to Peru by registering .pe extensions with Safenames. As experts in registry rules and registration regulations for .pe, Safenames will help customers promote and protect trademarked brands in Peru with ease and efficiency.

Safenames will expedite registrations as it works directly with the Peruvian NIC authority to secure the domain name(s) you need.  The Safenames legal department will also advise and assist you with any domain dispute process on a .PE name.  We can also process domain dispute filings on your behalf without the need to hire local Peruvian counsel.

For more information, please contact a Safenames Domain Specialist.

The Implementation Recommendation Team (“IRT”), a committee within the ICANN community, has proposed a new process to address the growing problems related to abuse and trademark infringement activities pertaining to domains that resolve to unauthorized content. This system, Uniform Rapid Suspension System(“URS”), is intended to supplement the UDRP and provide a cost-effective and timely mechanism for brand owners to protect their tradmarks. The proposed system will be discussed at the upcoming ICANN meeting in Sydney.  Safenames will continue to follow the developments of this important proposal and provide updates as the URS moves closer to implementation. 

To view an Open Letter from the IRT that outlines their objectives, please visit:

If you are considering the purchase of a domain that is registered to someone else but is ‘for sale’ in the secondary market, there are a number of steps to take prior to making an offer. The history of that domain must be researched in order to determine whether there are legacy factors that may negatively impact the Search Engine Optimization (SEO) value.  When you utilize Safenames’ Domain Acquisition Service to purchase an aftermarket domain name, we take a number of steps to ensure that the domain you want is “clean” and that the name can be developed immediately.  As outlined in a recent blog from eBuzzmaster (, there are basic ways to uncover whether your desired domain name is free of anything that may impede your ability to successfully market the domain and your brand:

1. Use History

Safenames will make sure that the domain name has NOT been used to send SPAM and thus been blacklisted by major search engines (such as Google or Yahoo) by checking the IP address against

  • a. If it is not on the list, you should proceed to the next step in the review process.
  • b. If it is on the list, you may want to reconsider your purchase decision or possibly lower offer amount
2. Length of Time Registered

Safenames will next check to see how long the domain has been registered. A longer period of time that a domain has been continuously registered indicates that domain will have a higher value, than a newly registered name.  It is a factor of supply and demand.  And, search engines generally value a domain name with older registration dates because is a sign that the domain is being used for a productive purpose and is viewed as more credible. In addition, the quality value of a name is also scored based on the paid registration term left on the domain name because it most likely indicates that the domain was not registered for a SPAM, phishing or other nefarious Internet activities which are usually only registered for one year terms.

3. PageRank

Safenames will check the domain’s PageRank (i.e., how Google prioritizes the domain). The higher the page rank, the better positioned it is with search engines – highly ranked domains are usually a smart investment.  The domains have built in SEO value that can be expanded quickly with some additional marketing investment by you.

4. Site Index Confirmation

Safenames will research whether the site has been indexed by search engines.  If a page result is shown in Google then the site is positively indexed. If there are pages in the Google index, you can check inbound linking to those pages (best way is through Yahoo), and redirect them to appropriate new pages so that the link value (if appropriate) follows to your newly published page.

5. Link Presence

Determining whether there are links on major search engines like Google and Yahoo, gives you a valuable ‘head start’ on a link strategy for a Website on your new domain name.  If you buy a domain name with a strong link presence, you can leverage the existing links by combined them with your new and fresh Web site content.

Safenames will not only perform these checks as part of the Domain Acquisition Service on an aftermarket domain to recommend whether it is a good investment, but we can guide you on getting the most from an existing domain portfolio.  Building a well indexed, link maximized Web site doesn’t always mean you need to start from scratch with a domain name – Safenames can show you how to extend SEO value through aftermarket domains.

Safenames has successfully presented a domain dispute case for on behalf of its rightful registrant, Daimler AG.  In a June 2, 2009 decision from the .UK registry, Nominet, Safenames legal team overwhelmingly demonstrated that an unauthorized party had registered the name in bad faith, abusing the trademark of the iconic automobile manufacturer through its illegal use of the domain name.  The ruling by Nominet resulted in the immediate transfer of registration rights and management control of the unauthorized domain name to Daimler AG.

“We are very happy when we have the opportunity to help our clients stop abuse of an online trademark.  Mercedes-Benz has devoted substantial amounts of marketing dollars, hard work and resources to provide the highest quality of automotive products.  These efforts have enabled Mercedes-Benz to build a well known and trusted global brand with a stellar reputation.  We will continue to work diligently on their behalf to ensure that their brand is protected and defended across the Internet.” said Head Counsel for Safenames, Prudence Malinki.

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