Safenames Blog
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The Trademark Sunrise launch phase for .immobilien and .ninja is scheduled to open tomorrow, February 19, 2014. The TM Sunrise period is specifically for trademark holders to register domains that are the exact match (e.g., trademarkname.TLD) to the existing corresponding trademark(s). If you want to protect your brand(s) within specific markets, registering additional domains–specifically new gTLDs–is the best way to optimize your naming strategy.

  • Phase 1—Trademark Sunrise :: Scheduled to open February 19, 2014 and remain open through April 21, 2014
  • Phase 2—Landrush Period :: Scheduled to open April 30, 2014 and remain open through May 19, 2014
  • Phase 3—General Availability :: Scheduled to open May 28, 2014

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch of these new gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 ( or in the US at +1 703 574 5313 (