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It’s a common misconception that businesses must spend thousands or millions of dollars on their domain names. This is especially true now that new domain extensions offer greater availability and introduce unique branding opportunities without negatively impacting SEO. It’s no surprise then that businesses of all sizes are adopting .xyz, the most popular new domain extension in the world, to connect with their audiences in new ways.

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There are many reasons why .xyz has become globally adopted in 230 countries: .xyz is flexible enough to be used in any industry for any purpose, it’s affordable enough to be registered by individuals and new businesses on a tight budget, and it’s instinctive enough to resonate with a new generation of internet users all over the world. The combination of .xyz’s undeniable value and ubiquitous marketing campaigns (and zero-tolerance abuse policy) have made .xyz bigger than well-established domain endings like .info, .co, .us, and .biz in just over 2 years of availability. So how are businesses leveraging their .xyz domains? Read on to find out.

Upgrade your URL to a short, unforgettable .xyz.

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Previously known as PaySavvy.com, the company rebranded to Rise.xyz as part of their shift from HR software to “the world’s first People & Culture Platform.” They offer apps and services to businesses to streamline the entire employee experience, from payroll to accounting to goal setting.

Practice.xyz (formerly Apprennet.com) rebranded to a name that is both memorable and an embodiment of the company’s mission. After securing $4 million in Series A funding, Practice.xyz was launched as a website redesign for their patented, interactive video platform to scale training and skill development.

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With offices in four countries, Feed Communications consolidated their online portfolio from FeedCommunications.com and Feed-London.com, among others, to the international domain Feed.xyz. With “XYZ” integrated into their forward-thinking approach, Feed provides digital marketing solutions using new technologies to clients like eBay, PayPal, and Hearst.

DoverStreet.xyz, which creates documentaries from around the world, upgraded their domain from the much longer DoverStreetEntertainment.com. The production company pairs Academy and Emmy Award winning directors, producers, and cinematographers to deliver stories with integrity that would otherwise go untold.

Launch new products and initiatives using .xyz

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Fathom.xyz is a cutting-edge beacon monitoring system launched by Rx Networks. A finalist for the 2016 Technology Impact Award, Fathom is redefining the IoT with low-energy Bluetooth beacons to create complex location maps for the healthcare, infrastructure, logistics, and retail industries.

Best known for their magazine, How It Works, Imagine Publishing recently introduced their newest periodical, Gadget, on GadgetDaily.xyz. Billed as “the next-gen tech magazine,” Gadget tears down popular gadgets, follows the latest technological advancements, and compares products to make consumer recommendations.

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Launched by the co-founders of Skype, Starship.xyz is a sidewalk-based robotic delivery service that is both cheaper and safer than drones. Starship has received extensive press coverage by WIRED, CNN, Fortune, and others for its testing with the Swiss government and partnership with Mercedes-Benz.

Hooli.xyz was launched by HBO as a viral marketing campaign for its TV show Silicon Valley. As the official website for “HooliXYZ” – a new division of the show’s fictional tech giant – HBO promoted Hooli.xyz by advertising spoofed job openings and other marketing campaigns online.

Engage with your global audience on an international .xyz domain.

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Exponentials.xyz is an online community created by Deloitte for leaders to learn and track exponential techonologies. The website tracks emerging high-impact advancements, such as artificial intelligence, robotics, cyber security, and cognitive computing.

Chengdu West, a leading registrar in China, launched West.xyz as it’s official international website as part of its expansion strategy. Operated in conjunction with its original website, West.cn, West.xyz accepts US currency and serves as the registrar’s marketplace for English-speaking customers

As the go-to domain extension for the next generation of internet users, there’s no limit to the number of ways businesses and individuals can use their .xyz domains. To see more ways XYZ is inspiring and connecting the global community it has cultivated, coined “Generation XYZ,” visit www.gen.xyz/live, or read the weekly #WebsiteWednesday case studies at www.gen.xyz/ww. Contact XYZ for tailored domain suggestions for your business or speak to your Safenames advisors to register your .xyz domains now.

Guest Blog by Shayan Rostam
Global Director of Registry Operations, XYZ.


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