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As the 40th ICANN meeting held in San Francisco wrapped up, the ICANN board voted to proceed with the new domain extension, dotXXX (.XXX). After seven years of debate in the domain and adult entertainment communities, the board voted 9-3, with four board members abstaining, to approve the .XXX. The Free Speech Coalition and a wide range of adult industry leaders had attempted to stop ICANN from approving this extension, but the Board decided to approve the new sTLD. The ICANN board even went against the advice of its Government Advisory Committee (GAC), an action which has rarely, if ever occurred in the past. The .XXX registry announced that it will have a sunrise for the adult industry, a dedicated period where brand holders may register a lifetime “block” on domains where they hold the trademark, followed by an open registration period. There have been some rumblings around the ICANN Meeting that those groups opposed to .XXX will not go away quietly, but for now, expect that .XXX will launch within the next 90 days. An official timeline is expected to be published shortly and will be communicated as soon as it becomes available.

If you have any questions regarding .XXX, please contact your Safenames account manager.

You may also contact the Safenames UK office at +44 1908 200022 and emeasales@safenames.net, or the Safenames US office at +1.703.574.5313 and nasales@safenames.net.


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