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Four new gTLDs, .pink, .red, .kim, and .shiksha, are now in Trademark Sunrise, and two more (.blue, and .移动, the Chinese IDN for .mobile) will enter TM Sunrise on March 14, 2014. Registrations are being handled a bit differently for this launch. During all launch phases, including TM Sunrise, domains will be registered on a first come, first served basis unless the name is blocked or reserved by the registry.

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch of these, or any other, new gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

Donuts pushes the Trademark (TM) Sunrise launch date for .works, .expert, and .tienda. TM Sunrise for all three of these new gTLDs was originally scheduled to open today, February 25, 2014. The registry (Donuts) pushed the launch date for .works and .expert to March 4, 2014, but has not yet provide a revised launch date for the .tienda extension. 

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch of these new Donuts gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

The GMO registry has recently announced that .Nagoya, one of three new GeoTLDs for Japan, will launch February 20th, 2014, followed by .tokyo, which is scheduled to launch in April, and .yokohama, which will launch later this year. Dot Nagoya represents the City of Nagoya, which is part of Japan’s third largest metropolitan region with a population of almost 9 million.

This launch is exciting, as these three new extensions are among the first ever GeoTLDs to launch as part of ICANN’s new gTLD Program. These new domain extension are meant to enable businesses, organizations, and individuals to establish an online naming presence by registering shorter, more relevant domains that represent their business within a specific local geographic community–much like how .EU, .ASIA, etc. (ccTLDs) are used to denote a country or region.

If you have questions about these new GeoTLDs please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313(nasales@safenames.net).

The Trademark Sunrise launch phase for .immobilien and .ninja is scheduled to open tomorrow, February 19, 2014. The TM Sunrise period is specifically for trademark holders to register domains that are the exact match (e.g., trademarkname.TLD) to the existing corresponding trademark(s). If you want to protect your brand(s) within specific markets, registering additional domains–specifically new gTLDs–is the best way to optimize your naming strategy.

  • Phase 1—Trademark Sunrise :: Scheduled to open February 19, 2014 and remain open through April 21, 2014
  • Phase 2—Landrush Period :: Scheduled to open April 30, 2014 and remain open through May 19, 2014
  • Phase 3—General Availability :: Scheduled to open May 28, 2014

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch of these new gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

A major milestone has been reached as the Initial Evaluation (IE) phase of the new generic Top-Level Domains (gTLD) program concludes. With this milestone, more than 1,700 applications have moved to the next step(s). Of the 1,930 new gTLD applications submitted, 1,745 passed IE, 32 have gone into Extended Evaluation (EE), and 121 were withdrawn from the program. So now what?

Applications that passed the IE phase will proceed through the program, but not necessarily at the same pace. Based on complexity, some may move straight to the Transition to Delegation phase, while others may have to go through additional steps, such as dispute resolution and string contention. Also, as another indicator of the progression of the New gTLD Program, 12 additional registry agreements have just been signed (11 of which are the first English character TLDs)—these contracts govern the registry and administration of a dozen new gTLD’s.

The new gTLD program was 8-years in the making. Eight years of research, 47 public comment periods, 55 explanatory memoranda, and 7 versions of the new gTLD Applicant guidebook. The first round of New gTLDs is expected to launch later this year (late Q4).

As a registered agent in the Trademark Clearinghouse (TMCH), Safenames wants to ensure that our current customers and other trademark holders are prepared for the new gTLD expansion. Trademark holders must enter their mark in the TMCH to participate in the TM Sunrise Periods for new gTLDs.  Learn more about the TMCH.

If you have any questions about the TMCH and/or the New gTLD program, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

No doubt, .COM is ‘the’ most popular extension available today. Of the 145,865,255 total TLDs registered to date, .COM makes up 109,598,525 of them (approx. 75%), with .NET in a distant second with just 15,131,258 (approx 10%), and the rest much further behind (there are 10,343,917 .ORG, 6,599,817 .INFO, 2,375,364 .BIZ, and just 1,816,374 .US).

At its inception, I’m sure no one expected .COM to become so successful. And now, with the introduction of new TLDs (likely launching sometime in 4Q 2013), are we are facing another domain explosion, possibly even a shift in the naming landscape? Will .COM continue to have such a strong foothold in first place? Some experts say that a popularity swing could occur. And given the saturation of the .COM space some may welcome a change, but others have expressed concerns about possible confusion in the market. In any event, no one is saying that .COM will definitely slip from its lead position, but the number of .COM registrations is sure to decrease as more new TLDs become available over the next several years, offering a wider choice of shorter and more relevant domains.  Whatever your opinion is about new TLDs, you cannot ignore them.

As a registered agent in the Trademark Clearinghouse (TMCH), Safenames wants to ensure that our current customers and other trademark holders are prepared for the new gTLD expansion. Trademark holders must enter their mark in the TMCH to participate in the TM Sunrise Periods for new gTLDs.  Learn more about the TMCH.

If you have any questions about the TMCH and/or new TLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

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