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Fraudsters are at it again. There is currently a counterfeit ‘renewal’ email circulating informing domain registrants that their domains(s) is expiring for a search engine listing, domain name listing, and/or SEO listing services.

How do they do this? Fraudulent companies “mine” the WHOIS database and then use the information they gather to send counterfeit emails (in this case, renewal emails) to ‘scam’ unknowing domain registrants into renewing services that do not actually exist. They make the message so confusing that it often works because registrants are lead to believe that their domain(s) is expiring.

Our message? Be vigilant and know that your Safenames renewal emails will only ever come from us–and this is likely the same for all domain registrars. If you have any questions about this post, please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

It’s difficult to believe that it’s only been a couple of years since new domain extensions (also known as New Generic Top-Level Domains or gTLDs) changed the internet forever. With literally hundreds of new options, from .LIVE to .SOCIAL, .ROCKS to .CONSULTING, brands of all sizes and across all industries are embracing the creativity and branding potential.

Increase Customer Engagement with a Branded Short Link

Though Twitter is a valuable marketing platform, you still have to make the most of its limited digital space, making URL shorteners an essential tool. While some platforms help generate a generic short link for use in social media posts, many companies prefer branded content, even when it comes to link shorteners. Fortunately, new domain extensions are perfect for this purpose. By utilizing a branded short link, businesses can maintain brand consistency across multiple social media platforms with a call to action customers can trust. A Bitly study published in 2016 also states that branded link shorteners increase audience engagement, resulting in a 34% increase in click-through rates.

The Seattle Times - Secret Life of Pets

For example, The Seattle Times, Washington state’s largest daily newspaper, utilizes st.news to create branded short links that visually connect their brand to all stories they share via Twitter.

Rightside utilizes rs.news as a branded link shortener across multiple social media accounts including Facebook, Twitter, and LinkedIn. After registering a unique branded domain like www.rs.news, brands have the opportunity to create customized text after the backslash to present a more descriptive call to action. For example, a recent blog entry with a full URL of “rightside.news/domains-vs-pay-per-click-new-tlds-work” was compressed to the concise “rs.news/seotlds” once we posted it to Twitter.

About Rightside: Rightside® inspires and delivers new possibilities for businesses and consumers to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. Rightside’s strong portfolio of 40 TLDs offers a wide selection of business-focused TLDs perfect for Brands.

Guest blog by Rightside

February 12, 2015

History in the making? You be the judge. Dot COM registrations exceeded 116 million active domain names for the first time in history. What’s seemingly even more impressive is that the number of registrations has increased 600K since December 31, 2014. But it is worth noting that roughly 425,000 of the 600K increase were registered in-house at the registry. So the true growth number is around 125,000, which is still significant.

In similar news, VeriSign recently published the top 10 .com and .net keywords for January. It will be interesting to see how many of the 125,000 new .com registrations (mentioned above) correlate to keywords on this list:

.COM                         .NET

  1. holo                      1.  options
  2. block                    2.  now
  3. glitter                   3.  option
  4. options                4.  search
  5. send                     5.  find
  6. option                 6.  hemp
  7. hemp                   7.  stem
  8. guys                     8. degree
  9. remodeling        9. loss
  10. nursing               10. adult

New gTLD .POKER will enter TM Sunrise tomorrow, February 5, 2015. More than 40 million people play and host poker online, making it one of the most popular online pastimes.

This exclusive registration phase will remain open through March 7, 2015. Landrush will be open March 10 – April 9, 2015, and General Availability (GA) will open April 21, 2015. Registering additional domains (specifically new gTLDs) can help protect your brand(s) online within specific markets, and is one of the best way to optimize your naming strategy.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

New “GEO” gTLD .TAIPEI is now in Trademark Sunrise. Taipei is officially known as Taipei City and is the capital of Taiwan. It is also a cultural mecca for all who visit the city, and is among one of the most visited cities in the world. Registering ‘geo’ domains is one of the best ways to enhance the credibility (reputation) of your business in specific regions (cities, countries, etc.).

TM Sunrise for .TAIPEI will remain open through December 31, 2014 and the remaining schedule is as follows:

  • Phase 2—Landursh :: Scheduled to open February 24, 2104 and remain open through March 26, 2015
  • Phase 3—General Availability :: Scheduled to open March 31, 2015.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

Two new gTLDs .BAND and .RIP are now in TM Sunrise — this exclusive registration phase will remain open through January 17, 2015. The registry will host an Early Access Program (EAP) from January 21, 2015 through January 28, 2015, and General Availability (GA) will open January 28, 2015. Registering additional domains (specifically new gTLDs) can help protect your brand(s) online within specific markets, and is one of the best way to optimize your naming strategy.

For questions about this launch please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

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