Safenames Blog
Stay current on important topics that impact your domain portfolio and brands online

Google recently released some interesting news. As part of their effort to promote improved online security they announced that ‘HTTPS’ sites (meaning, sites that have added a SSL 2048-bit key certificate) will see a rank increase.While ‘high-quality content’ is still the best way to rank high, competition is vast and stiff so every little bit helps. Google says that currently, the ‘SSL’ benefit is a “very lightweight signal,” but they “may decide to strengthen” the signal to incentivize business/site owners to switch from HTTP to HTTPS because this small change will help keep businesses safe online.

There are a number of benefits associated with leveraging SSL certificates for your website, not the least of which is that they can help increase SEO rankings, which means more web traffic, more opportunities, and increased revenue. But will going ‘HTTPS’ impact your SEO efforts —should you be concerned? Not so much. Google has claimed for years that going ‘HTTPS’ is not a major issue for SEO. That’s not to say you can make this switch and that everything will fall into place on its own. You will need to follow protocol and take the appropriate steps to ensure that your site traffic doesn’t suffer. For example, be sure to let Google know that you’ve moved your site from HTTP to HTTPS. Google says it will provide more documentation going forward, but until then, here are a few tips:

  • Decide what kind of certificate you need for your business/site (single, multi-domain, or wildcard)
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out Google’s site move article for more guidelines on how to change your site’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
  • Track your HTTP to HTTPS migration carefully

If you have any questions about this post please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

TM Sunrise has launched for another New Donuts gTLDs (.healthcare). Five more New gTLDs will enter TM Sunrise between August 26 and September 9, 2014, respectively. The TM Sunrise period is specifically for trademark holders to register domains that are the exact match (e.g., trademarkname.TLD) to the existing corresponding trademark(s). If you want to protect your brand(s) within specific markets, registering additional domains (specifically new gTLDs), is the best way to optimize your naming strategy.

  • Trademark Sunrise for .healthcare :: Now open and will remain open through October 11, 2014
  • Trademark Sunrise for .pizza :: Scheduled to open August 26, 2014 and remain open through October 25, 2014
  • Trademark Sunrise for .restaurant, .gifts, and .sarl :: Scheduled to open September 2, 2014 and remain open through November 1, 2014
  • Trademark Sunrise for .immo :: Scheduled to open September 9, 2014 and remain open through November 1, 2014

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about this launch, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

The TM Sunrise launch phase for new gTLDs .LAWYER and .ATTORNEY launched today, July 29, 2014. These domain extensions offer a new way for legal professionals to connect with prospects and build an identity through distinctive web and email addresses. Whether you are a sole practitioner or a partner in an established firm, registering a .LAWYER a/o .ATTORNEY domain(s) will help set your practice apart and reinforce your brand.

TM Sunrise for .LAWYER and .ATTORNEY will remain open through September 27, 2014 and the remaining schedule is as follows:

  • Phase 2—Rest Period :: In lieu of formal Landrush Period
  • Phase 3—General Availability/EAP :: Scheduled to open October 8, 2014*.

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about this launch please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

The Trademark Sunrise launch phase for the new gTLD .HIV has launched. Dot ‘HIV’ is the first and only social cause TLD supporting and funding the global fight against HIV/AIDS. Registering a .HIV domain name is the perfect way for your organization to blend your online activities with your Corporate Social Responsibility.

TM Sunrise for .HIV will remain open through August 20, 2014 and the rest of the schedule is as follows:

  • Phase 2—Rest Period :: In lieu of formal Landrush Period
  • Phase 3—General Availability :: Scheduled to open August 26, 2014*.

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

 

The new gTLD program has recently passed 1.6 Million domain registrations. This is great news considering that many people/businesses have still not heard of ‘New gTLDs.’ So which TLDs have the most registrations to date? Here are the top five:

  1. .XYZ with 343K registrations
  2. .Berlin with just over 137K registrations
  3. .Club with nearly 90k registrations
  4. .Guru recently surpassed 65k registrations
  5. .Photography just passed 41k registrations

So where do the rest of the New gTLDs fare? Eleven of the New gTLD’s have more than 25k registrations, 30 have more than 10k, and 63 have at least 5k registrations. Numbers do seem to be increasing steadily and it will be interesting to see where things stand at the end of 2014.

If you have questions about New gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313(nasales@safenames.net).

Donuts has launched TM Sunrise for a number of New gTLDs. The TM Sunrise period is specifically for trademark holders to register domains that are the exact match (e.g., trademarkname.TLD) to the existing corresponding trademark(s). If you want to protect your brand(s) within specific markets, registering additional domains (specifically new gTLDs), is the best way to optimize your naming strategy.

  • TM Sunrise for .furniture, .discount, .fitness, and .schule :: Now open through August 16, 2014
  • TM Sunrise for .gratis, .claims, .credit, and .creditcard :: Now open through August 23, 2014
  • TM Sunrise for .digital, .accountants, .finance, and .insure :: Now open through August 27, 2014
  • TM Sunrise for .loans, .life, .guide and .church :: Now open through September 6, 2014
  • TM Sunrise for .direct and .place :: Now open through September 13, 2014
  • TM Sunrise for .deals :: Now open through September 20, 2014
  • TM Sunrise for .city :: Now open through September 27, 2014

It’s important to note that only trademark holders who have received a valid signed mark data (SMD) file issued by the Trademark Clearinghouse (TMCH) may apply for an exact match domain name during the Sunrise period for any new gTLD(s). If you have any questions about the launch of these or any other new Donuts gTLDs, please contact your Safenames account manager. You may also contact us in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

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