Safenames Blog
Stay current on important topics that impact your domain portfolio and brands online

Fraudsters are at it again. There is currently a counterfeit ‘renewal’ email circulating informing domain registrants that their domains(s) is expiring for a search engine listing, domain name listing, and/or SEO listing services.

How do they do this? Fraudulent companies “mine” the WHOIS database and then use the information they gather to send counterfeit emails (in this case, renewal emails) to ‘scam’ unknowing domain registrants into renewing services that do not actually exist. They make the message so confusing that it often works because registrants are lead to believe that their domain(s) is expiring.

Our message? Be vigilant and know that your Safenames renewal emails will only ever come from us–and this is likely the same for all domain registrars. If you have any questions about this post, please contact Safenames in the UK at +44 1908 200022 (emeasales@safenames.net) or in the US at +1 703 574 5313 (nasales@safenames.net).

Nominet UK is the official Registry for .uk domain names. It has acquired a good reputation over the years for its Domain Resolution Service (DRS) as being the only Registry to offer an option of free mediation prior to appointing of an Expert who will then decide the case.

Nominet UK published a single revised draft proposal and invited comments between 10 February 2016 and 24 March 2016.

NOMINET’s new policy still known as “Dispute Resolution Service Policy” (DRS Policy) came into effect from 1st October 2016 which can be viewed here- http://www.nominet.uk/wp-content/uploads/2016/08/Final-proposed-DRS-Policy.pdf.

Some of the major changes are-

  1. The Domain Resolution Service Policy (DRS Policy) and Domain Resolution Service Procedure have been unified into one policy and therefore from 1st October 2016 parties will rely and refer only to the new Dispute Resolution Service Policy (DRS Policy).
  2. The definition of ‘Respondent’ will include privacy services. This has an impact on notifications when a complaint is made. The DRS Policy recognises that a domain name can be registered in the name of a privacy service. When a complaint is filed against such a registrant NOMINET will notify the privacy service and in their discretion if they see fit will allow WHOIS details to be updated will ensure notify the privacy service of such proceedings. (Para 6.1 DRS Policy).
  3. Under the new policy NOMINET will reject a complaint if there are any deficiencies rather than previously where it allowed three (3) days to a Complainant to correct the deficiencies and return the complaint.
  4. NOMINET explained the strict wording to be a reflection of, “….cases where a complaint is repeatedly filed and discontinued in a manner which is borderline harassment, the revised wording now allows the DRS staff to reject such complaints, and we feel the proposed wording gives staff this useful power and should be retained in the final policy” (Para 6.2 DRS Policy)
  5. Annexes should be submitted with clear and descriptive file names and such annexes are purely for the purposes of submitting evidence to support the argument, not to bypass the 5000 word limit (Para 4.3.1 & 4.3.2 of DRS Policy).
  6. The DRS Policy recognises domains to be of an exact match even if they have certain characters (for example- spaces, apostrophes etc) while establishing rights in the context of a trade mark or name (Para 5.1.6 DRS Policy).
  7. The Rules under Para 15 (d) used the following wording, “…the expert finds that the complaint was brought in bad faith, for example in an attempt at reverse domain name hijacking”. The DRS Policy Para 18 has removed the words ‘in an attempt’ as this does not provide any concrete meaning.
  8. Any success and failure of the DRS Policy can only be assessed over the next several months which we will provide an update- so watch this space.
    If you need legal advice on filing a ‘.uk’ domain dispute you can contact Ramya Kumar (ramya.kumar@safenames.net). If you are an existing customer please contact your Account Manager for further information.

    Author – Ramya Kumar

Operator of the new gTLD,. GDN Registrar, have announced that they have registered 250,000 registrations within the first six months of being in general availability.

The Dubai based operator achieved this milestone on September 22 and has since surpassed that number. The registrations took place in over 100 countries. Of the quarter million of registrations, China accounted for 57%, followed by the USA with 35%. The other 8% was from other countries.

It is not uncommon for new TLDs to enjoy initial success but .GDN’s achievement is unparalleled. This milestone has placed the operator among the top 20 new TLDs.

Commenting on the TLD’s success, General Director, Muhammad Kausar Saleem, said: “We are very proud of this achievement. Within all this short time we learnt China audience like short character extension and gradually we saw .GDN also became popular among USA and Canada registrants. .GDN is easy to remember, which makes it a serious competitor among other TLDs.”

.GDN is an abbreviation for Global Domain Name and is purely generic extension .GDN has no country boundary restrictions and is not limited to specific business categories. This makes. GDN an ideal option for start-ups, small businesses, professionals and just about anyone who wants to have a global online presence.

But even companies and businesses that already have other domain names can register a .GDN to help drive traffic to their .com or .net website. One satisfied. GDN registrant said: “GDN is a short alternative to .com, well run and can be useful for registrant who can’t get the .com or don’t want to pay a lot of money for great one words.”

For further information about .GDN or to register, please contact your Safenames account manager or visit: http://www.nic.gdn

It’s difficult to believe that it’s only been a couple of years since new domain extensions (also known as New Generic Top-Level Domains or gTLDs) changed the internet forever. With literally hundreds of new options, from .LIVE to .SOCIAL, .ROCKS to .CONSULTING, brands of all sizes and across all industries are embracing the creativity and branding potential.

Increase Customer Engagement with a Branded Short Link

Though Twitter is a valuable marketing platform, you still have to make the most of its limited digital space, making URL shorteners an essential tool. While some platforms help generate a generic short link for use in social media posts, many companies prefer branded content, even when it comes to link shorteners. Fortunately, new domain extensions are perfect for this purpose. By utilizing a branded short link, businesses can maintain brand consistency across multiple social media platforms with a call to action customers can trust. A Bitly study published in 2016 also states that branded link shorteners increase audience engagement, resulting in a 34% increase in click-through rates.

The Seattle Times - Secret Life of Pets

For example, The Seattle Times, Washington state’s largest daily newspaper, utilizes st.news to create branded short links that visually connect their brand to all stories they share via Twitter.

Rightside utilizes rs.news as a branded link shortener across multiple social media accounts including Facebook, Twitter, and LinkedIn. After registering a unique branded domain like www.rs.news, brands have the opportunity to create customized text after the backslash to present a more descriptive call to action. For example, a recent blog entry with a full URL of “rightside.news/domains-vs-pay-per-click-new-tlds-work” was compressed to the concise “rs.news/seotlds” once we posted it to Twitter.

About Rightside: Rightside® inspires and delivers new possibilities for businesses and consumers to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. Rightside’s strong portfolio of 40 TLDs offers a wide selection of business-focused TLDs perfect for Brands.

Guest blog by Rightside

A new promotion from Donuts Inc. will enable brand owners to protect more trademarks at a lower annual cost for up to 10 years. The Domains Protected Marks List Plus (DPML Plus) program, available for subscription between October 1 and December 31, 2016, allows trademark owners to protect their marks and related terms across all of Donuts’ new generic top-level domains (gTLDs) at a fraction of what it would cost to defensively register the same terms. Available since 2013, the popular legacy DPML service is employed by thousands of subscribers, including Fortune 500 brands like Verizon, Target, Costco, Apple, HP, Microsoft and Amazon.

The standard DPML service works by “blocking” a string of characters from registration at the second level (the characters before the dot). The string may be an exact match of the mark or may contain the mark within it (the mark may be at the beginning, end or anywhere in the applied-for label, so long as it is contiguous).

The limited-time DPML Plus promotion enhances the current DPML program by allowing brand owners to widen protections, including, for the first time, common misspellings of their marks. Brand owners also are able to:

  • Block their marks and mark-related terms from registration for an initial 10-year term.
  • Block one exact match term and three additional strings (legacy DPML covers one string) that contain a mark or common misspellings of the mark (further “contains” or misspellings of terms beyond these three strings are available to block for an additional fee).
  • Also for the first time, block a mark in premium second-level domains across all Donuts’ gTLDs.

DPML Plus blocks are not subject to overrides by other parties with the same trademark. DPML Plus subscribers may submit unlimited overrides of their own blocked terms (for no wholesale override fee) if they elect to register and use a previously blocked term.

The DPML program was developed in consultation with intellectual property experts and has been extremely well received by the trademark community as a mechanism that mitigates infringement risk with one simple step and at significant cost savings.

The company further disclosed that effective January 1, 2017, the price of its standard DPML service will be increased in order to better align the service’s benefits with its marketplace value. Existing DPML subscribers can renew their subscriptions at current pricing before January 1.

DPML applications may be submitted here. More information is available via the company’s DPML Plus Overview and FAQs.

mason-cole

Guest blog by Mason Cole
VP Communications & Industry Relations – Donuts Inc.

It’s a common misconception that businesses must spend thousands or millions of dollars on their domain names. This is especially true now that new domain extensions offer greater availability and introduce unique branding opportunities without negatively impacting SEO. It’s no surprise then that businesses of all sizes are adopting .xyz, the most popular new domain extension in the world, to connect with their audiences in new ways.

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There are many reasons why .xyz has become globally adopted in 230 countries: .xyz is flexible enough to be used in any industry for any purpose, it’s affordable enough to be registered by individuals and new businesses on a tight budget, and it’s instinctive enough to resonate with a new generation of internet users all over the world. The combination of .xyz’s undeniable value and ubiquitous marketing campaigns (and zero-tolerance abuse policy) have made .xyz bigger than well-established domain endings like .info, .co, .us, and .biz in just over 2 years of availability. So how are businesses leveraging their .xyz domains? Read on to find out.

Upgrade your URL to a short, unforgettable .xyz.

rise-xyz practice-xyz

Previously known as PaySavvy.com, the company rebranded to Rise.xyz as part of their shift from HR software to “the world’s first People & Culture Platform.” They offer apps and services to businesses to streamline the entire employee experience, from payroll to accounting to goal setting.

Practice.xyz (formerly Apprennet.com) rebranded to a name that is both memorable and an embodiment of the company’s mission. After securing $4 million in Series A funding, Practice.xyz was launched as a website redesign for their patented, interactive video platform to scale training and skill development.

feed-xyz lasthope-xyz

With offices in four countries, Feed Communications consolidated their online portfolio from FeedCommunications.com and Feed-London.com, among others, to the international domain Feed.xyz. With “XYZ” integrated into their forward-thinking approach, Feed provides digital marketing solutions using new technologies to clients like eBay, PayPal, and Hearst.

DoverStreet.xyz, which creates documentaries from around the world, upgraded their domain from the much longer DoverStreetEntertainment.com. The production company pairs Academy and Emmy Award winning directors, producers, and cinematographers to deliver stories with integrity that would otherwise go untold.

Launch new products and initiatives using .xyz

fathom-xyz gadgetdaily-xyz

Fathom.xyz is a cutting-edge beacon monitoring system launched by Rx Networks. A finalist for the 2016 Technology Impact Award, Fathom is redefining the IoT with low-energy Bluetooth beacons to create complex location maps for the healthcare, infrastructure, logistics, and retail industries.

Best known for their magazine, How It Works, Imagine Publishing recently introduced their newest periodical, Gadget, on GadgetDaily.xyz. Billed as “the next-gen tech magazine,” Gadget tears down popular gadgets, follows the latest technological advancements, and compares products to make consumer recommendations.

starship-xyz hooli-xyz

Launched by the co-founders of Skype, Starship.xyz is a sidewalk-based robotic delivery service that is both cheaper and safer than drones. Starship has received extensive press coverage by WIRED, CNN, Fortune, and others for its testing with the Swiss government and partnership with Mercedes-Benz.

Hooli.xyz was launched by HBO as a viral marketing campaign for its TV show Silicon Valley. As the official website for “HooliXYZ” – a new division of the show’s fictional tech giant – HBO promoted Hooli.xyz by advertising spoofed job openings and other marketing campaigns online.

Engage with your global audience on an international .xyz domain.

exponentials-xyz domainsearch-xyz

Exponentials.xyz is an online community created by Deloitte for leaders to learn and track exponential techonologies. The website tracks emerging high-impact advancements, such as artificial intelligence, robotics, cyber security, and cognitive computing.

Chengdu West, a leading registrar in China, launched West.xyz as it’s official international website as part of its expansion strategy. Operated in conjunction with its original website, West.cn, West.xyz accepts US currency and serves as the registrar’s marketplace for English-speaking customers

As the go-to domain extension for the next generation of internet users, there’s no limit to the number of ways businesses and individuals can use their .xyz domains. To see more ways XYZ is inspiring and connecting the global community it has cultivated, coined “Generation XYZ,” visit www.gen.xyz/live, or read the weekly #WebsiteWednesday case studies at www.gen.xyz/ww. Contact XYZ for tailored domain suggestions for your business or speak to your Safenames advisors to register your .xyz domains now.

Guest Blog by Shayan Rostam
Global Director of Registry Operations, XYZ.

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